Simpson Racing’s booth emphasizes the company’s deep heritage in motorsports safety and its ongoing commitment to meeting modern standards. This year, Simpson placed significant focus on Snell awareness, using its most iconic and newest helmet models, the Bandit, Kingsnake, and Vudo, to showcase the importance of updated certifications and evolving technology within the racing safety industry.

Bandit, Kingsnake & Vudo Helmets Lead Snell Awareness Messaging

Simpson’s legendary Bandit helmet remains a centerpiece of the display, representing decades of recognizable design refined, contemporary comforts, and Snell SA2025 certification. Alongside it, the Kingsnake and Vudo helmets illustrate Simpson’s future-facing approach with lightweight shells, modern ventilation, improved visor systems, and aerodynamic shaping.

Shop Simpson helmets here.

The importance of Snell safety certification is a popular theme in the booth and these new helmets help reinforce the message that Snell-rated head protection is not only essential for safety but also readily available in styles that suit a wide cross-section of drivers, from grassroots racers to professional competitors.

Beyond helmets, Simpson FIA-certified racewear collection is a spotlight attraction, which has become a trusted choice for drivers seeking both protection and comfort at the highest levels of competition. The suits, gloves, and shoes on display highlighted Simpson’s use of fire-resistant materials, ergonomic paneling, and lightweight construction designed to reduce fatigue during long events.

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By pairing its helmets with premium FIA-approved apparel, Simpson demonstrated its ability to equip racers with a complete safety solution from head to toe.

Club Sport Seats Expand Simpson’s Performance Offering

Another key attraction at the booth is the Club Sport Seat lineup, designed for racers who want a balance of safety, support, and comfort. These seats feature robust shell construction, optimized side bolstering, and compatibility with modern harness systems, all engineered to give drivers a secure fit during high-intensity race conditions. Attendees will be able to examine the fit, finish, and construction quality firsthand, reinforcing Simpson’s reputation for durability and driver-focused design.

Shop Simpson Club Series Racing Seats here.

A Strong Showing for a Heritage Brand

Simpson’s PRI booth aims to blend the company’s iconic legacy with its modern innovations, from Snell-compliant helmets to FIA-certified racewear, performance seating, and more. With products tailored for every level of motorsport, Simpson demonstrated once again why it remains one of the most trusted names in racing safety. Interactions in the booth will serve as both a showcase and an educational opportunity, highlighting how updated standards, thoughtful engineering, and ongoing product development keep racers safer and better equipped season after season.